Barbie gets a lot of flack. Well, she used to get a lot of flack. The Barbie you think you know might come off as a bit of an airhead – but the barbie that Mattel wants you to know? That Barbie is something more. She’s a business woman. She’s a professor. She’s a world traveler. She’s a coach – she’s everything that girls imagine when they play with their favorite barbies.
“We want to remind the world what Barbie stands for. Founded by a female entrepreneur and mother in 1959, the Barbie brand has always represented the fact that women have choices. This ongoing initiative is designed to remind today’s parents that through the power of imagination, Barbie allows girls to explore their limitless potential.”
I’ve never been on board with the barbie-hate. If you’ve watched your kids play for just a few minutes, you would realise that there has always been more than dressing them up and ‘making them look pretty’.
Our barbies have walked on the moon. Our barbies have taught children important lessons. Our barbies have helped babies get better. Our babies have been artists. This is how our children play, and finally, finally, there’s an ad that resonates with how kids play – and empowers kids with the messaging.
The new empowering messaging will bring a smile to your face and make you reminisce about your own childhood imagination. More important, it will create conversation through play about how your children can be anything that they want to be.
I love Barbie – and I love this new advertising direction.