In the shower this morning, I accidentally got the face scrub that I was using in my mouth. Jamie asked “Do you smell burnt toast?” I couldn’t help it - that ocean salt vodka lime scrub is salty.

Getting the reference instantly, I rolled my eyes. Seizures are serious, I know - but it’s a reference that’s been around since our childhood. This got us to talking about those heritage minutes of our childhood, and how the marketing team behind those commercials essentially ingrained those taglines into the heads of adults everywhere, today.

“Doctor! I smell burnt toast!”

After being reminded of the Heritage Minute commercials, they call came back to me, but none stand out like burnt toast. As it stands, it’s one of the mostly widely recognized phrase among our diverse group of friends, no matter which part of Canada that we grew up in.

It made me question what, if anything, that the kids have in their childhood so far that they’ll reference and talk about twenty years later. We had heritage minutes, and now, our kids have unboxing videos?

Someone needs to change that.